Email Template for Brands Using Influencers’ Children

Below is a template you can copy & paste into the Instagram DMs of any brands you see who are involved in influencer marketing using children. Alternatively, you can email it to their customer service team.

Hi there, I came across a post by @USERNAME that’s a paid partnership with *BRAND NAME*. I’d like to express my disappointment as a customer, in seeing *BRAND NAME* partner with children, as they aren’t able to give consent to have their personal details shared to thousands of people.

It’s irresponsible to use children in influencer marketing - they don’t understand the concept of being an “influencer”, and it perpetuates the cycle of mummy bloggers exploiting their children for engagement and brand deals. It’s different to traditional child modelling, as the public can access personal details about the child - they unwillingly become a public figure.

Please change your policy to only approve influencer content that excludes images of children or their personal details such as name + date of birth, and consider choosing influencer partners who respect their children’s privacy. Children don’t have a say in the matter, and should be treated as humans, not props.

Many thanks,

*YOUR NAME*